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Call of Discounts
MERCADO LIBRE
2025
CANNES LIONS GRAND PRIX
CANNES LIONS SILVER
5X SHORTLIST
Prop Hunt é a nova obsessão da Geração Z: um modo de Call of Duty em que os jogadores se escondem como objetos do dia a dia.
E o cenário perfeito para o Mercado Livre — o maior e-commerce da América Latina — exibir seu catálogo infinito para um público jovem.
O resultado? Grand Prix na categoria Entertainment for Gaming (2025) no Cannes Lions.
Prop Hunt is Gen Z’s latest obsession: a Call of Duty mode where players hide as everyday objects.
And a playground for Mercado Livre, the biggest e-commerce in Latin America, to show off its endless catalog to a young audience.
The result? A Grand Prix in the Entertainment for Gaming category (2025) at Cannes Lions.
For the campaign, we developed a design system inspired by gaming aesthetics, replicating the look and feel of an in-game HUD (Heads-Up Display). 3D-designed elements brought depth and dimension to the visuals, setting the identity apart from the brand’s usual style and creating a bold, distinctive look.
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