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Gabriela Barreira_CRI20748.jpg

Hi, I am 
Gabriela.

I'm a Senior Art Director currently
at GUT, based in Sao Paulo, Brazil. I'm passionate about graphic arts and communication. I've earned the esteemed title among Brazil's  30 Under 30 Talents, as recognized by our nation's most prestigious ad portal.

Throughout my career, I've had the privilege of collaborating with renowned brands such as Netflix, AB-Inbev (Ambev), Miami AD School, Natura, Google, and Spotify, infusing each project with creativity and innovation.

Choosing art direction as my medium, I've seamlessly integrated art into both my daily life and professional journey. However, for me, design is more than just a career—it's a profound expression of my commitment to fostering meaningful communication and embracing diversity. With every project, I strive to amplify voices, challenge perspectives, and craft narratives that resonate deeply with audiences worldwide.


↗ PRESS
SCHOOLING
 
Miami AD School
Creativity & Portfolio –– 2021


Instituto Presbiteriano Mackenzie  Advertising & Marketing  ––  2013  -  2017

State University of New York at Albany Exchange Program ––  2015

Escola Panamericana de Artes e Design Graphic Design ––  2013   -  2015
AWARDS & RECOGNITIONS

Cannes Lions
Silver  ––  PR  ––  2024
Grad in Black

Cannes Lions

Bronze  ––  Brand Experience  ––  2024
Grad in Black

D&AD

Shortlist  ––  Digital  ––  2023
Amazon Alive


El Ojo

Bronze  ––  Via Publica  ––  2022
Bronze
  ––  Creative Data  ––  2022
Amazon Alive


The One Show

Merit ––  Green Pencil  ––  2023
Amazon Alive

New York Festivals

Shortlist  ––  Direct  ––  2021
M.AD Game Changers


The Gerety Awards

Shortlist  ––  Communication Cut  ––  2021
Eu Sou Cervejeira

Meio e Mensagem 
30 Under 30 Talents
  ––   2021


D&AD  
New Blood  ––  Graphite Pencil  ––  2021
#BringBackSamantha


The One Show
Young Ones  ––  
Silver  ––  Integrated  ––  2021
Extra Luck


Cannes Lions
Future Lions  ––  Shortlist ––  2021
Bricks For Players


Prémios Lusofonos
Categoria Estudante  ––  Bronze ––  2020
Lycia's Anti Varicoses Filter 

The Side Show 
Social Media  ––
  Silver  ––  2020
Textos Cruéis Demais


 
EXPERIENCE

Gut São Paulo

Senior Art Director  ––   2024 - Currently

Africa DDB
Art Director  
––   2021  -  2024


SUNO United Creators 
Art Director  
––   2021 


MUTATO 
Art Director  
––   2018 - 2020


​Tribal Worldwide  
Assistant Art Director  
––  2017

Agência Brocco
Art Director Intern  ––  2016


Albany Center Gallery (Albany, NY) 
Graphic Designer Intern 
––   2015


 
☆  JURY

Gerety Awards  ––  
Jury of 2024
​Clube de Criação  CCSP  ––  Jury of 2023
​Clube de Criação  CCSP  ––  Jury of 2022
​Clube de Criação  CCSP  ––  Jury of 2021
Brasil Design Award  ––  Jury of 2021
Clube de Criação  
CCSP  ––  Jury of 2020
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