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Hi, I am
Gabriela.
I'm a Senior Art Director currently
at GUT, based in Sao Paulo, Brazil. I'm passionate about graphic arts and communication. I've earned the esteemed title among Brazil's 30 Under 30 Talents, as recognized by our nation's most prestigious ad portal.
Throughout my career, I've had the privilege of collaborating with renowned brands such as Netflix, AB-Inbev (Ambev), Miami AD School, Natura, Google, and Spotify, infusing each project with creativity and innovation.
Choosing art direction as my medium, I've seamlessly integrated art into both my daily life and professional journey. However, for me, design is more than just a career—it's a profound expression of my commitment to fostering meaningful communication and embracing diversity. With every project, I strive to amplify voices, challenge perspectives, and craft narratives that resonate deeply with audiences worldwide.
↗ PRESS
AWARDS & RECOGNITIONS
Cannes Lions
Silver –– PR –– 2024
Grad in Black
Cannes Lions
Bronze –– Brand Experience –– 2024
Grad in Black
Cannes Lions
Shortlist –– PR –– 2024
Grad in Black
Cannes Lions
Shortlist –– Direct –– 2024
Grad in Black
D&AD
Shortlist –– Digital –– 2023
Amazon Alive
El Ojo
Bronze –– Via Publica –– 2022
Bronze –– Creative Data –– 2022
Amazon Alive
The One Show
Merit –– Green Pencil –– 2023
Amazon Alive
New York Festivals
Shortlist –– Direct –– 2021
M.AD Game Changers
The Gerety Awards
Shortlist –– Communication Cut –– 2021
Eu Sou Cervejeira
Meio e Mensagem
30 Under 30 Talents –– 2021
D&AD New Blood –– Graphite Pencil –– 2021
#BringBackSamantha
The One Show
Young Ones –– Silver –– Integrated –– 2021
Extra Luck
Cannes Lions
Future Lions –– Shortlist –– 2021
Bricks For Players
Prémios Lusofonos
Categoria Estudante –– Bronze –– 2020
Lycia's Anti Varicoses Filter
The Side Show
Social Media –– Silver –– 2020
Textos Cruéis Demais
EXPERIENCE
Gut São Paulo
Senior Art Director –– 2024 - Currently
Africa DDB
Art Director –– 2021 - 2024
SUNO United Creators
Art Director –– 2021
MUTATO
Art Director –– 2018 - 2020
Tribal Worldwide
Assistant Art Director –– 2017
Agência Brocco
Art Director Intern –– 2016
Albany Center Gallery (Albany, NY)
Graphic Designer Intern –– 2015
☆ JURY
Gerety Awards –– Jury of 2024
Clube de Criação CCSP –– Jury of 2023
Clube de Criação CCSP –– Jury of 2022
Clube de Criação CCSP –– Jury of 2021
Brasil Design Award –– Jury of 2021
Clube de Criação CCSP –– Jury of 2020
SCHOOLING
Miami AD School
Creativity & Portfolio –– 2021
Instituto Presbiteriano Mackenzie Advertising & Marketing –– 2013 - 2017
State University of New York at Albany Exchange Program –– 2015
Escola Panamericana de Artes e Design Graphic Design –– 2013 - 2015
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